Privacy & Cookie Policy

Ablaze Fireplaces ("we", "us", or "our") is the data controller of your personal data. We are based in Lymington, Hampshire, and are committed to protecting and respecting your privacy in compliance with all applicable UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how and why we collect, store, and use your personal information when you visit our website, submit an enquiry form, request a stove installation site survey, or contact us.

If you have any questions regarding this privacy policy or how we handle your personal data, please contact us:

1. What Information Do We Collect?

We may collect and process the following personal data about you:

• Contact Details: Your name, email address, telephone number, and home or installation postcode provided when submitting an enquiry or requesting a site survey.
• Project Details: Information about your property, fireplace requirements, stove preferences, and chimney structure provided in form submissions or correspondence.
• Correspondence Records: Records of email exchanges, telephone conversations, and message notes relating to your enquiry or quote.
• Website Usage Data: Technical details such as IP address, browser type, operating system, pages visited, and time spent on our site collected via standard analytics and cookies.

2. How Do We Collect Your Information?

We collect information in two main ways:

3. Why Do We Collect & Process Your Personal Data?

We process your personal information for legitimate business purposes, including:

• To arrange and conduct free home surveys for wood burners, multi-fuel stoves, hearths, and media walls.
• To prepare and issue accurate, no-obligation quotations for fireplace installation work.
• To carry out our contractual obligations for stove fittings, flue installations, and HETAS compliance certification.
• To communicate with you regarding survey appointments, installation schedules, and aftercare recommendations.
• To comply with UK building regulations and issue required safety certificates.
• To maintain our business records and accounting.

4. What Is Our Lawful Basis for Processing?

Under UK GDPR, we rely on the following legal grounds to process your data:

• Contractual Necessity: Processing is required to perform a contract with you or to take steps at your request before entering into a contract (e.g. providing a survey or quote).
• Legitimate Interests: Necessary for our legitimate business interests in responding to sales enquiries, providing fireplace design guidance, and improving our services.
• Legal Obligation: To comply with UK building safety regulations and retain installation records for HETAS certification and tax compliance.

5. Who Do We Share Your Information With?

We respect your privacy and will never sell or rent your personal details to third parties. We may share data only with:

• Certified Registries & Regulatory Bodies: Such as HETAS, to formally register your stove or chimney installation and issue official building compliance certificates.
• Core Service Providers: Trusted IT, web hosting, and communication platforms required to operate our enquiry system and store records securely.
• Legal Requirements: If required by law, regulation, or court order to protect safety and prevent fraud.

6. How Long Do We Store Your Data?

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Installation records and HETAS certificates are retained in line with UK statutory building record guidelines.

7. How Do We Protect Your Personal Data?

We implement appropriate technical and organizational measures to safeguard your personal data against unauthorized access, alteration, disclosure, or destruction. All website communications use encrypted HTTPS protocols.

8. Your Data Protection Rights

Under UK data protection law, you have specific rights regarding your personal information:

• Right of Access: Request a copy of the personal data we hold about you.
• Right to Rectification: Request correction of any inaccurate or incomplete data.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where we no longer have a legal basis to hold it.
• Right to Restrict or Object: Object to or restrict processing based on legitimate interests.
• Right to Lodge a Complaint: You have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) if you believe your data has been handled incorrectly.

To exercise any of these rights, please email us at info@ablazefireplaces.co.uk.

9. Cookies & Web Tracking

Our website uses cookies - small text files saved to your browser - to ensure smooth navigation, remember your preferences, and gather basic web analytics.

You can control or disable cookies through your web browser settings. Note that disabling cookies may affect website responsiveness or features. For further details on managing cookies, visit www.aboutcookies.org.uk.

10. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our business operations or legal obligations. Any updates will be posted on this page with an updated revision date.

Last updated: August 2026.

Questions About Privacy?

If you have any questions about this policy or wish to update your contact preferences, please get in touch:

Ablaze Fireplaces - Lymington, Hampshire
Email: info@ablazefireplaces.co.uk
Phone: 07803 554979